wild one — packaging rebrand

brief

rebrand wild one’s core packaging (toys and wearables)
reDUce material costs
establish a flexible graphic system to support brand growth
position wild one to enter the mass market

responsibilities

brand strategy
graphic design
prototypes & white samples
dielines
production files
sampling: substrate and color testing for cost reduction
supplier feedback
final files for mass production

outcome

branding: a singular and neutral brand color lets vibrant, core products shine; swooping visual lines echo the shape of each product and highlight key features.
market optimization: streamlined typography supports wild one’s brand voice, explains product use cases, and forefronts value props; new brand colors and illustrations facilitate wild one’s release of secondary and tertiary product lines.
cost reduction: sustainable paperboard packaging enables process printing and reduces reliance on spot colors.
mass market entrance: packaging successfully pitched to and sold at target, petco, and walmart within one year of wild one’s packaging rebrand.