packaging and retail designer
quip, new york
october 2022 – october 2024

led adult and kids packaging design across all channels: b2b, b2c, amazon, and provider (dental).

Launched thirteen new products in two years.

owned packaging production from concept to launch: research, ideation, white samples, dielines, branding, production files, sampling, approvals, mass production release, and rolling updates.

Supported a full packaging rebrand for existing and new products, creating a unified system to drive company growth.

applied quip’s new brand system to shippers, outer and inner boxes, inner trays, tubes, bottles, user guides, and promotional inserts.

responsible for structural and visual packaging — openings, closures, tab and tear systems, security interventions, substrates, paper weight, adhesives, uv and speciality coatings, foils, and embossments.

Adapted retail packaging to meet requirements for major retailers: CVS, Walmart, Sam’s Club, Target, Costco, Walgreens, and Kroger.

Designed seasonal and hero retail displays such as sidekicks, end caps, pallets, and trays for big box clients to showcase new products.

Collaborated with designers, copywriters, contractors, product designers, engineers, operations, sales, marketing, legal, executives, founders, and board members to accelerate time-to-market.

Supported sales with trade show design assets: trade show booth, business cards, table talkers, t-shirts, swag.

conducted packaging trend research to optimize quip’s packaging innovation and stay competitive on shelf, with an emphasis on new sustainable production methods.

worked with company leadership to rebrand chefman’s visual identity: typography, color, icons, patterns, illustrations, and isometric imagery.

applied chefman’s new identity to all previous and forthcoming packaging SKus in b2b and b2c channels.

designed supplemental print assets for every sku: welcome pamphlets, user guides, promotional inserts, certification labels, polybags, and shippers.

responsible for production files, sampling, supplier feedback, mass production file release, and rolling changes.

coordinated directly with international production partners to ensure successful collaboration and high-quality packaging output.

created all packaging to meet full legal and regulatory certifications for domestic and international markets: us, uk, eu, and canada.

Trained and onboarded new creative team members across brand, design, and production workflows.

Wild One — contemporary pet essentials

worked with company founders to redesign all brand packaging, including treats, supplements, walk kits, and toys.

responsible for visual packaging: typography, color, icons, patterns, and illustrations.

responsible for structural packaging: built and tested packaging prototypes; created dielines for all skus in wild one’s walk kit, toy, and treat lines; secured and showcased core products with a subtle, anti-theft tab system.

reduced costs by using paperboard substrate, avoiding finishes, optimizing graphics for process printing, and relying on a small set of curated spot colors.

coordinated directly with international production partners to ensure high-quality sampling and final deliverables.

new packaging established wild one’s b2b channel for the first time, securing contracts with target, petco, and walmart.

designed private label renders, packaging, and presentations for select w&p products.

private label clients include Netflix, amazon, bbc, viacom, linkedin, dropbox, penguin random house, airbnb, the wing, nasdaq, chobani, red bull, and others.

Refreshed biweekly, holiday, and drip email campaigns to boostcustomer conversion and firmly define W&P’s developing brand identity.

collaborated with marketing and sales teams to design wholesale and consumer–facing brand decks.

created print collateral for national design trade shows and in–house social events: booklets, brochures, shelf–talkers, and retail signage.

courant — advanced wireless charging systems

designed print assets for international and national trade shows to support rapid brand growth.

participated in brand strategy and identity development: brand pillars, core values, brand voice, color, typography, icons, and photographic style.

brand designer
breaker, new york
April 2018 – October 2018

worked with business development, production, and marketing teams to evolve and amplify brand touchpoints. 

responsible for all digital and print media: decks, icons, infographics, retail signage, event collateral, print advertisements, step + repeats.

select work featured at the international emmy awards, south by southwest, cannes film festival, toronto film festival, and zurich film festival.

post-graduate design fellow
Planned Parenthood, New York
june 2017 – august 2017

Partnered with community educators to develop outreach strategies for young New Yorkers, ages 11–24.

successfully created an icon-based, mobile learning device for citywide sex education and health resource distribution.

responsible for demographic research, campaign strategy, graphic design, illustration, prototyping, user–testing, final product development, and installation. 

RECOGNITION

Package of the Year Award — quip’s 360 toothbrush
Paperboard Packaging Council (PPC)
2025

post-graduate design Fellowship
Parsons x Planned Parenthood
2017

editorial feature — post-graduate design Fellowship
nylon magazine
august issue, 2017

Parsons Representative
AIGA Student Leadership Council
2015

Dean's BFA Scholarship merit recipient
parsons school of design
2012 – 2017

BFA Scholarship merit recipient
parsons school of design
2012 – 2017

New School Scholarship merit recipient
the new school
2012 – 2017

dean's list honoree
parsons school of design
2012 – 2017