Specialties

VISUAL & STRUCTURAL PACKAGING SYSTEMS
responsive packaging systems that perform seamlessly across diversified Skus in DTC, retail, and marketplace ecosystems.

REBRANDS
Strategic packaging updates that strengthen brand recognition, support omnichannel expansion, and improve production efficiency.

end-to-end production
ownership of Primary component and secondary carton design, white carton prototyping, multi-round sampling, compatibility testing, supplier coordination, and production-ready file creation and management.

quality control
creative direction and retouching of on-pack photography, matchprints for production vendors, and multi-round sampling to ensure color accuracy, finish quality, and material compatibility.

partnership growth
collaboration with multidisciplinary in-house teams and international production vendors to bring packaging from concept to shelf.

Startup & High-Growth CPG brands
adept at navigating lean teams, accelerated timelines, evolving priorities, and rapid business growth.

skills

adobe creative suite (illustrator, photoshop, indesign, dimension, acrobat)
visual & structural packaging design
omnichannel packaging solutions
prepress & print production
vendor partnership management
brand strategy & visual identities
retail displays & merchandising
3d product rendering & visualization
on-pack photography art direction & image retouching
approval decks, leadership presentations & stakeholder communication
illustration & iconography

INdustry Experience

Beauty & skin
home, kitchen & lifestyle
pet products & accessories
appliances & consumer durables
consumer technology & lifestyle accessories
Blockchain & Digital Entertainment
Healthcare & Nonprofit

method

informed — research-backed
intuitive — user-led
intentional — detail-driven