Specialties

VISUAL & STRUCTURAL PACKAGING SYSTEMS
Modular packaging systems that perform seamlessly across DTC, retail, and marketplace ecosystems.

REBRANDS
Strategic packaging updates that strengthen brand recognition, support omnichannel expansion, and improve production efficiency.

PRODUCTION DEVELOPMENT & EXECUTION
ownership of Primary component and secondary carton design, white carton prototyping, multi-round sampling, compatibility testing, supplier coordination, and production-ready file creation and management.

Production Quality & Color Management
Art direction for on-pack photography and product renders, photo retouching, matchprint creation, color management, and production refinement to ensure accurate, high-quality deliverables.

INTEGRATED TEAM & VENDOR PARTNERSHIPS
collaboration with multidisciplinary in-house teams—including product development, marketing, sales, creative, copy, and leadership—and international production vendors to bring packaging from concept to production-ready release.

Startup & High-Growth CPG brands
Experience navigating lean teams, accelerated timelines, evolving priorities, and rapid business growth.

skills

adobe creative suite (illustrator, photoshop, indesign, dimension, acrobat)
visual & structural packaging design
packaging development & production
brand strategy & visual identities
retail displays & merchandising
3d product rendering & visualization
on-pack photography art direction, retouching & production assets
approval decks, leadership presentations & stakeholder communication
illustration & iconography

INdustry Experience

Beauty & skin
Wellness & Lifestyle
food & beverage
Pet Products
Consumer Packaged Goods
Home & Appliances
Technology & Digital Products
Emerging Consumer Categories

method

informed — research-backed
intuitive — user-led
intentional — detail-driven