quip — impression kit and whitening dtc packaging

quip’s custom whitening system brings the brand into a new and lucrative market category. personalized whitening trays may be ordered after using quip’s impression kit. packaging intuitively guides the user through taking teeth impressions and receiving their custom trays. Friendly illustrations and accessible user guides demystify the use of clinical-grade dental products at home.

impression kit

before receiving their custom whitening tray, customers order quip’s easy-to-use impression kit. after taking impressions of their teeth, customers simply drop the impression kit in the mail. after several weeks, customers receive their individualized whitening system.

Whitening

quip’s whitening kit comes in daytime and nighttime iterations, which each supply different strengths of peroxide in mess-free applicators. Each applicator is labeled according to its clinical specifications, secured in a plastic shell, and placed snuggly within a box that reflects the formula’s strength. a simple, straightforward user guide directs customers through quip’s at-home whitening process. core colors and illustrations are used to strengthen quip’s newfound presence within the whitening market.

creative direction: melissa shelton
visual packaging and graphic design: alexandra morton
structural packaging: rrd, production affiliate