quip — Ultra Next Generation Smart Sonic Electric Toothbrush
The Quip Ultra expands the company’s brush portfolio into the premium tier with innovative and sustainable features. retail packaging reflects the brush’s precise, elevated design and invites customers to explore ultra’s proprietary systems.
visual retail packaging
01 — hierarchy
the scaling of all visual elements prioritizes key marketing touchpoints and guides customers at shelf;
The front of pack neatly features the Quip logo, Ultra logo, product name, product render, key claims, core features, proprietary assets, product category, colorway, and net contents.
02 — brand reinforcement
Quip’s recognizable green border, left-aligned logo, and primary typefaces anchor ultra within the brand’s established retail system;
A smart sonic identifier tab clearly defines Ultra’s placement within Quip’s brush portfolio;
streamlined iconography is created on quip’s underlying brand grid, highlighting core features at a glance.
03 — brand extension
deviating from quip’s usual white background, a dark flood signals ultra’s clinical credibility and premium position within the lineup.
04 —renders
high-fidelity renders identify the product, communicate key features, and create strong visual impact.
05 — technique
a circular, debossed motif mimics ultra’s sonic vibrations and establishes a focal point around the brush.
06 — call-outs
A prominent badge explains ultra’s proprietary brush head function, emphasizes sustainability, and reinforces product differentiation.
07 — engagement
side panel illustrations quickly define and note ultra’s modular ecosystem and in pack contents.
back of pack expounds upon key benefits, demonstrates accessory function, and encourages participation with quip’s brushing app.
08 — compliance
Net contents, legal warnings, and disclaimers are clearly presented in compliance with industry standards.
structural retail packaging
01 — intrigue
A debossed, dimensional ripple on the outer surface of the packaging signals that ultra uses sonic vibrations to clean teeth. this texture is tactile and intriguing on shelf under retail lighting.
02 — simplicity
The outer cover of the carton is used to seal the top of the package, creating a sleek appearance, reducing steps at pack-out, and lowering costs.
03 — ease
upon opening the outer carton, a single molded fiber tray slides out. no fiddling! finger notches are present on the envelope for easy access to the user guide. a finger notch is also included next to the brush’s circular base. no need to flip the tray upside or struggle to remove it. the brush slides out easily from either end.
04 — intuition
ultra’s tray structure showcases the brush and its components in optimal order, guiding the user experience: brush in case, core base, brand envelope, welcome pamphlet and user guide, and finally, beneath the pamphlet, functional items like ultra’s charging cable.
creative director: melissa shelton
visual packaging and graphic design: alexandra morton
structural packaging: alexandra morton and jon fratti
product renders: sample studio la
product design: louis filosa and jon fratti
process photography: jon fratti