quip — kids packaging refresh (retail)

brief

increase shelf appeal
keep it fun
do not rely on character licensing or defined mascots
feature elements of quip’s core branding

responsibilities

graphic design
illustration
production files
sampling
supplier feedback
final file release for mass production

outcome

brand consistency: visually aligned with quip’s kids and adult packaging guidelines: typographic hierarchy, full-flood color, render placement, scale, marketing content, and regulatory certifications.
brand expansion: a new approach to illustration that emphasizes playfulness and touches upon healthy habits; unisex motifs like bubbles and stars that invites all kids to brush.

old packaging

packaging refresh

creative direction: melissa shelton
visual packaging, graphic design, and illustration: alexandra morton
structural packaging: sean wilson and jon fratti
product design: louis filosa