quip — kids core retail packaging refresh
Quip’s Kids Sonic brushes combine fun and function with an extra-small brush head and approachable design. The packaging has been revitalized with playful illustrations and vibrant color, bringing personality to previously generic packaging. illustrations touch upon good oral hygiene, with frothy toothpaste bubbles, shiny stars, and sparkling teeth on and around the outer carton. new kids packaging follows established brand guidelines to ensure cohesion across adult and kids categories.
old packaging vs. new
full system
creative direction: melissa shelton
visual packaging, graphic design, and illustration: alexandra morton
structural packaging: sean wilson, jon fratti, and alexandra morton
product design: louis filosa