quip — kids packaging refresh (retail)

brief

increase shelf appeal
keep it fun
do not rely on character licensing or defined mascots
feature elements of quip’s core branding

responsibilities

graphic design
illustration
production files
sampling
supplier feedback
final file release for mass production

outcome

refreshed, vibrant colors
playful illustrations that touch upon healthy habits
unisex motifs like bubbles and stars
brush value props and certifications are highlighted
quip brand guidelines are retained: core colors, typographic hierarchy, scale, and render placement

previous packaging

packaging refresh

creative direction: melissa shelton
visual packaging, graphic design, and illustration: alexandra morton
structural packaging: sean wilson and jon fratti
product design: louis filosa