quip — 360 Oscillating Toothbrush
360 is quip’s first new electric toothbrush since its start. It addresses common problems with power toothbrushes and with a few key decisions allows for high-end features at a reasonable price.
A calm, cylindrical silhouette and single metal faceplate carry quip’s visual language into the oscillating category without losing restraint. The round head and quiet interface turn a technical mechanism into a confident daily ritual.
Expand an established brand vocabulary into a new product type while keeping the design instantly recognizable. Learn which features matter most to real users, then remove the distractions. Resolve every touchpoint so the object looks clean, stays clean, and communicates clearly at a glance.
Qualitative interviews and quantitative surveys mapped the features people love, like guided timing, pressure feedback, and simple intensity choices, and helped deprioritize the rest. The handle preserves quip’s signature proportions and one button layout, translating brand geometry into a rotating architecture that feels intentional rather than busy. A custom tufting pattern on the bristles creates a uniquely quip clean, with zones arranged for thorough reach and a polished mouthfeel.
visual retail product packaging
01 — hierarchy
the scaling of all visual elements prioritizes key marketing touchpoints and guides customers at shelf;
The front of pack neatly features the Quip logo, Ultra logo, product name, product render, key claims, core features, proprietary assets, product category, colorway, and net contents.
02 — brand reinforcement
Quip’s recognizable green border, left-aligned logo, and primary typefaces anchor ultra within the brand’s established retail system;
A smart sonic identifier tab clearly defines Ultra’s placement within Quip’s brush portfolio;
streamlined iconography is created on quip’s underlying brand grid, highlighting core features at a glance.
03 — brand extension
deviating from quip’s usual white background, a dark flood signals ultra’s clinical credibility and premium position within the lineup.
04 — renders
high-fidelity renders identify the product, communicate key features, and create strong visual impact.
05 — technique
a circular, debossed motif mimics ultra’s sonic vibrations and establishes a focal point around the brush.
06 — call-outs
A prominent badge explains ultra’s proprietary brush head function, emphasizes sustainability, and reinforces product differentiation.
07 — engagement
side panel illustrations quickly define and note ultra’s modular ecosystem and in pack contents.
back of pack expounds upon key benefits, demonstrates accessory function, and encourages participation with quip’s brushing app.
08 — compliance
Net contents, legal warnings, and disclaimers are clearly presented in compliance with industry standards.
visual retail brush head packaging
01 — hierarchy
the scaling of all visual elements prioritizes key marketing touchpoints and guides customers at shelf;
The front of pack neatly features the Quip logo, Ultra logo, product name, product render, key claims, core features, proprietary assets, product category, colorway, and net contents.
02 — brand reinforcement
Quip’s recognizable green border, left-aligned logo, and primary typefaces anchor ultra within the brand’s established retail system;
A smart sonic identifier tab clearly defines Ultra’s placement within Quip’s brush portfolio;
streamlined iconography is created on quip’s underlying brand grid, highlighting core features at a glance.
03 — brand extension
deviating from quip’s usual white background, a dark flood signals ultra’s clinical credibility and premium position within the lineup.
04 — renders
high-fidelity renders identify the product, communicate key features, and create strong visual impact.
05 — technique
a circular, debossed motif mimics ultra’s sonic vibrations and establishes a focal point around the brush.
06 — call-outs
A prominent badge explains ultra’s proprietary brush head function, emphasizes sustainability, and reinforces product differentiation.
07 — engagement
side panel illustrations quickly define and note ultra’s modular ecosystem and in pack contents.
back of pack expounds upon key benefits, demonstrates accessory function, and encourages participation with quip’s brushing app.
08 — compliance
Net contents, legal warnings, and disclaimers are clearly presented in compliance with industry standards.
visual b2c product and accessory packaging
01 — hierarchy
the scaling of all visual elements prioritizes key marketing touchpoints and guides customers at shelf;
The front of pack neatly features the Quip logo, Ultra logo, product name, product render, key claims, core features, proprietary assets, product category, colorway, and net contents.
02 — brand reinforcement
Quip’s recognizable green border, left-aligned logo, and primary typefaces anchor ultra within the brand’s established retail system;
A smart sonic identifier tab clearly defines Ultra’s placement within Quip’s brush portfolio;
streamlined iconography is created on quip’s underlying brand grid, highlighting core features at a glance.
03 — brand extension
deviating from quip’s usual white background, a dark flood signals ultra’s clinical credibility and premium position within the lineup.
04 — renders
high-fidelity renders identify the product, communicate key features, and create strong visual impact.
05 — technique
a circular, debossed motif mimics ultra’s sonic vibrations and establishes a focal point around the brush.
06 — call-outs
A prominent badge explains ultra’s proprietary brush head function, emphasizes sustainability, and reinforces product differentiation.
07 — engagement
side panel illustrations quickly define and note ultra’s modular ecosystem and in pack contents.
back of pack expounds upon key benefits, demonstrates accessory function, and encourages participation with quip’s brushing app.
08 — compliance
Net contents, legal warnings, and disclaimers are clearly presented in compliance with industry standards.
structural packaging process
creative director: melissa shelton
visual packaging and graphic design: alexandra morton
structural packaging: alexandra morton and jon fratti
product design: louis filosa and jon fratti