quip — kids limited edition retail packaging

a limited edition kids “glow in the dark” brush expands quip’s kids core collection. Like the brand’s essential line, “glow in the dark” brush packaging features whimsical illustrations and full-flooded, bold color. Unlike the core collection, the packaging itself glows, pushing the boundaries of print techniques in the kids market. Standard retail lighting charges the illustrations, allowing them to glow both on and off shelf, just like the brush itself. quip’s visual and structural packaging standards are upheld to ensure consistency across the company’s entire brush portfolio.

full system

creative direction: melissa shelton
visual packaging and graphic design: alexandra morton
illustration: alexandra morton
structural packaging: sean wilson, jon fratti, and alexandra morton
product design: louis filosa and jon fratti