quip — limited edition campaigns

brief

create packaging to support limited edition brush launches
drive engagement in the dtc channel
use quip’s in house foil bag as primary packaging
reduce production costs for supplemental mailers and swag
rely on 4-color process printing without a reduction in print quality

responsibilities

campaign strategy
graphic design
ILLUSTRATION
PRODUCTION FILES
SAMPLING
SUPPLIER FEEDBACK
FILE RELEASE FOR MASS PRODUCTION
3D RENDERS

OUTCOME

originality: three diverse visual systems support each unique limited edition brush
scale: each campaign successfully scales for launch across multi-channel digital touchpoints
cost reduction: packaging utilizes predetermined assets, honors cost limitations, and remains on budget
metrics: increased dtc engagement and successful sales — the pride brush has joined quip’s permanent collection

quip x pride 2023

quip’s 8th birthday brush

quip x shantell martin

creative direction: melissa shelton
packaging and graphic design: alexandra morton
product design: louis filosa
featured artist: shantell martin