A third-party advocacy service that supports underserved commuters—pregnant women, children, the elderly, and the disabled. companion relies on a simple visual vocabulary to communicate specific needs while traveling. proposed as an interim solution to commuter apathy and subway inaccessibility, companion advocates for those who need it most.

senior thesis at parsons school of design

the apathetic social climate of the New York city subway
for some riders, it is difficult to access a seat, space, and assistance

target issues

generate empathy among commuters
advocate for underserved riders: pregnant women, children, the elderly, the disabled
equalize access to seats, space, and assistance



are commuters able and willing to change their behavior?  
will advocacy for underserved commuters result in stigmatization?
can a visual system act as an agent of change?


companion: A third-party advocacy service that supports commuters who need specific and reliable accommodations. companion provides the following assets for qualifying, underserved persons:

resource box: a comprehensive resource kit to secure subway accessibility

print advertising: in-subway advertisements to educate commuters about companion's visual system and services

website & app: access to program information and membership


process work:
companion icons