wild one — packaging rebrand

A complete redesign of Wild One’s packaging showcases the brand’s full product line, including walking, play, treat, and wellness categories. Core product packaging uses tan paperboard with clever tab systems to secure leashes, collars, and toys. A singular tan swatch makes core products instantly recognizable, keeping the brand’s brightly colored products in focus. to integrate product and package, Swooping graphic lines across the paperboard echo the shapes of the products themselves. As packaging expands to include supplements, treats, and grooming items, full-color treatments differentiate secondary product lines from wild one’s core collection. Across all packaging, bold typography, streamlined icons, and expressive illustrations create a modern, colorful, and cohesive brand experience.