packaging and retail designer
quip, new york
october 2022 – october 2024

led adult and kids packaging design across B2b and B2c channels.

Launched thirteen new products in two years.

owned packaging production from concept to launch: research, ideation, white samples, dielines, branding, production files, sampling, approvals, mass production, and rolling updates.

Supported a full packaging rebrand for existing and new products, creating a unified system to drive company growth.

applied quip’s new brand system to shippers, outer boxes, inner trays, internal boxes, tubes, bottles, user guides, and promotional inserts.

responsible for structural and visual packaging — openings, closures, tab and tear systems, security interventions, substrates, paper weight, adhesives, uv and speciality coatings, foils, and embossments.

Adapted retail packaging to meet requirements for major retailers, including CVS, Walmart, Sam’s Club, Target, Costco, Walgreens, and Kroger.

Designed seasonal and hero retail displays such as sidekicks, end caps, pallets, and trays for big box clients to showcase new products and strengthen brand recognition.

Collaborated with designers, copywriters, contractors, product designers, engineers, operations, sales, marketing, legal, executives, founders, and board members to accelerate time-to-market while ensuringideal output quality and maintaining brand integrity.

Supported sales with trade show design, including Quip’s core trade booth and promotional print assets — business cards, table talkers, t-shirts, badges, and flyers.

Led trend research at industry tradeshows and on frequent retail walks to optimize quip’s visual innovation and stay competitive on shelf, with an emphasis of sustainable practices.

worked with company leadership and lead brand creatives to rebrand chefman’s core identity.

assisted in the redesign of all retail packaging — typography, hierarchy, color, icons, patterns, illustrations, and isometric imagery.

produced chefman’s core product packaging with full legal and regulatory certifications for U.S., Canada, Mexico, EU, and UK markets.

designed and executed secondary print assets for the united states, canada, mexico, eu, and uk — certification labels, rating labels, user guides, quick start guides, polybags, product inserts, coupons, booklets, brochures, and cookbooks.

prepped all packaging material for print and mass production overseas — coordinated with factory supplier to ensure high-quality prototyping, sampling, and final deliverables.

Trained and onboarded new creative team members across brand, design, and production workflows.

Wild One — contemporary pet essentials

worked with company founders to redesign all brand packaging, including treats, supplements, walk kits, and toys.

responsible for visual and structural packaging — typography, color, icons and patterns, dielines and white samples.

rebranded packaging successfully functioned in both B2B and B2C channels, reducing costs and unifying the wild one’s collective visual presence.

coordinated with factory supplier to ensure high-quality prototyping, sampling, and final deliverables.

designed private label renders, packaging, and presentations for select w&p products.

private label clients include Netflix, amazon, bbc, viacom, linkedin, dropbox, penguin random house, airbnb, the wing, nasdaq, chobani, red bull, and others.

Refreshed biweekly, holiday, and drip email campaigns to boostcustomer conversion and firmly define W&P’s developing brand identity.

collaborated with marketing and sales teams to design wholesale and consumer–facing brand decks.

created print collateral for national design trade shows and in–house social events: booklets, brochures, shelf–talkers, and retail signage.

courant — advanced wireless charging systems

designed print assets for international and national trade shows to support rapid brand growth.

participated in brand strategy and identity development — brand pillars, core values, brand voice, color, typography, icons, and photographic style.

brand designer
breaker, new york
April 2018 – October 2018

worked with business development, production, and marketing teams to evolve and amplify brand touchpoints. 

responsible for all digital and print media — decks, icons, infographics, retail signage, event collateral, print advertisements, step + repeats.

select work featured at the international emmy awards, south by southwest, cannes film festival, toronto film festival, and zurich film festival.

post-graduate design fellow
Planned Parenthood, New York
june 2017 – august 2017

Partnered with community educators to develop outreach strategies for young New Yorkers, ages 11–24.

successfully created an icon-based, mobile learning device for citywide sex education and health resource distribution.

responsible for demographic research, campaign strategy, icon design, prototyping, user–testing, final product development, and installation. 

RECOGNITION

Package of the Year Award — quip’s 360 toothbrush
Paperboard Packaging Council (PPC)
2025

post-graduate design Fellowship
Parsons x Planned Parenthood
2017

editorial feature — post-graduate design Fellowship
nylon magazine
august issue, 2017

Parsons Representative
AIGA Student Leadership Council
2015

Dean's BFA Scholarship merit recipient
parsons school of design
2012 – 2017

BFA Scholarship merit recipient
parsons school of design
2012 – 2017

New School Scholarship merit recipient
the new school
2012 – 2017

dean's list honoree
parsons school of design
2012 – 2017