wild one — packaging rebrand
brief
rebrand wild one’s core packaging (toys and wearables)
reDUce material costs
position wild one to enter the mass market
establish a flexible graphic system to support brand growth
responsibilities
graphic design and brand identity
dielines and prototypes
material testing for cost reduction
production files
sampling
supplier feedback
final file release for mass production
outcome
brand recognition: a singular and neutral brand color lets vibrant, core products shine; swooping visual lines echo the shape and highlights key product features
market optimization: streamlined typography supports wild one’s brand voice, explains product use cases, and forefronts value props; new brand colors and illustrations facilitate wild one’s release of secondary and tertiary product lines.
cost reduction: sustainable paperboard packaging enables process printing and avoids reliance on spot colors
mass market entrance: packaging successfully pitched to and sold at target, petco, and walmart within one year of wild one’s packaging rebrand
organic social
creative direction: minali chatani
visual and structural packaging: alexandra morton
illustrations: anya sapozhnikov
photography: sam Liebeskind