wild one — core products

executed a complete redesign of wild one’s brand packaging, including the company’s signature collar, leash, harness, toys, supplements, grooming products, poop bag carrier, poop bags and bowls. this robust and flexible visual system accommodates multiple sizes, diversified color ways, and future product development.

now available at target and petco.


responsible for:

research and development
dielines
prototyping
packaging design
typography
color
proofing & sampling
print & production


#inthewild

creative directon: minali chatani, alexandra morton
packaging and production: alexandra morton
illustration and icons: anya sapozhnikov
photography: sam Liebeskind